Ten Key Trends in Hotel Technology

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1.- Autonomy of the devices.

Customers often travel with their own technology devices and often do it with more than one. The hotel must facilitate the possibility of connecting them with the elements available in the establishment, either the mobile phone with the television or facilitating access to the Wi-Fi.

Not forgetting that the rooms are the space in the hotels in which customers value access to technological services most positively.

2.- Automation of services.

More and more customers prefer to use automated services when booking, hiring room service or making use of any of the hotel services. The automation of processes through check-in kiosks or online applications are increasingly common trends in hotels.

3.- Devices adapted to personalized needs.

Many hotels provide their clients with the use of smartphones, tablets, electronic books and other devices pre-programmed with leisure and entertainment content such as magazines, newspapers, movies, novels, etc. In fact, they are some of the rare and creative amenities that are the new trend in USA hotels, according to HOSTELTUR tourism news.

4.- The hotel lobby as a technological hub.

After the room, the lobby is the area of the hotel where the investment in technology is most important. Touch screens, availability of video games or virtual concierge services are some of the novelties that some establishments are implementing. Proof of this is that Novotel’s virtual concierge has arrived in Spain.

5.- Free Wifi.

Free access to Wi-Fi has become a fundamental requirement for hotels, especially those that want to attract a young and connected audience.

Recently, Fabián González wondered whether Wi-Fi in hotels should be free or paid, while Xavi Canalis argued that it is neither infrastructure nor amenity, but rather a sales channel. In fact, free Wi-Fi has been proven to increase customer spending on hotel services. Despite this, free Wi-Fi continues to be a pending issue for Spanish hotels.

6.- The office outside the office. 

In order to attract the business tourist, establishments must offer services that facilitate office work within the hotel. The possibility of reserving spaces to hold meetings or access to multimedia devices to make presentations are some of the services that some of them already offer.

7.- Social networks.

The presence on social networks is essential for the hotel to be able to get closer to its most technological clients. In fact, investment in social networks reinforces the hotel’s income and is one of the hoteliers’ strategies to reduce dependence on OTAs.

8.- Technology as a concept of luxury.

Technology can also be a differential value that positions the hotel as luxury accommodation. High definition screens included in the mirrors themselves, personalized music download services according to the client’s tastes and a whole host of technological possibilities can  help make a difference.

9.- Technological spaces for events.

The space reserved for holding events, be it a lounge, space for events or an outdoor garden, must have all the services to offer maximum connectivity for attendees. Some hotels have developed specific applications for meeting planning in their facilities.

Others, such as Ushuaïa Ibiza Beach, allow their customers to pay their consumption and access their profile on social networks through their fingerprints, as was clear in ‘Palladium Hotel Group: social networks are a not inconsiderable sales channel’.

10.- Digital replaces paper.

Digital is replacing paper, also in hotel signage. The signs and directions of the facilities give way to LCD screens, interactive kiosks or mobile devices. Not surprisingly, a study by the ITH (Instituto Tecnológico Hotelero) has confirmed that dispensing with paper saves 19% of the time spent on operational management in hotels.

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